What was once the province of the
rich and relentlessly eco-conscious is now heading down-market at a high rate
of speed. Only a few years ago, hybrids either came in the Prius flavor, or
were only available on upper end Lexus products. Plug in hybrids? 'Maybe
sometime in the future,' came the hesitant
response from car company marketing wonks.
But now, a company as
declaratively proletariat and everyman as Hyundai is rolling out a plug in
hybrid that anyone with reasonable amounts of cash can buy. Oh, and it can
travel 22 miles before you even have to start burning fossil fuels.
